In my previous post, How To Find Profitable Niches, I showed how to use the free AdWords keyword tool to find new topic ideas using high-traffic news and general interest sites. But the tool has other uses.

The most interesting use from an AdSense publisher’s perspective is to see what Google thinks your site is about. Actually, it can be more specific than that — you can use the keyword tool to determine what Google thinks of an individual page.

Take All About CRM, a demo site I created with PLRSiteBuilder. If I run its homepage through the keyword tool, I end up with an extensive list of keywords grouped under the following primary keywords:

customer service
crm software
small business
customer relation
crm
customer
software
Some miscellaneous keywords are also in the list. Most of the keywords are in the CRM category (CRM = customer relationship management), which is what I want. But not all of the keywords it lists are ones I want to target — customer service is too broad a topic, for example. This tool makes it easy to discover if your site is properly targeted or not.

It’s also a good way to determine if your topics are search-worthy or not. Plug in the URL for the Alaska Ferry Travel site and you see keywords like this:

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